Uggs & Northfaces

When I looked around my room the first brand name products I noticed were my two pairs of uggs. Five things that instantly come to mind is comfort, warmth, fashionable, color, and variety. They became very popular while i was in high school. I noticed them through commercials and through other girls in my school. It wasn't very long before everyone owned uggs. There is nothing under Uggs on Brandtag.net which really surprised me because they are really popular. There was only something about Nordstroms.

I just remembered that we were supposed to choose another product if ours wasn't on brandtags.net. So after a second glance around my room I noticed my most used clothing product, my Northface jacket. My pink Northface was something that went into a lot of consideration before purchasing. I think that it is safe to say that Northface brand jackets are one of, if not, the most popular brand of winter jackets on the market today. They are somewhat pricey compared to other jackets so it took a lot of consideration on my mom's part to buy it for me. She was worried about the possibilities of it being stolen or lost like my previous jacket. Five things that come to mind when I think of the Northface brand is quality, style, comfort, warmth, and expensive. My existing perception about this brand was shaped by a multitude of things. In high school, I didn't have a Northface, but the majority of my school did. It was with out a doubt the most popular brand of jacket seen on campus. Then when I came to college I got a Northface. Majority of my friends had one here at Southern as well. My overall perception of the brand was cute, comfortable, and popular.
When I went to brandtags.net I found the top ten things that other people thought when they thought of the Northface were: Adventure, expensive, fleece, jacket, mountain, outdoors, overpriced, quality, rugged, and warm. I had many views on the Northface brand similar to those on brandtags.net. such as overpriced/expensive, quality,and warmth. I feel that overall many views on the Northface brand are similar. This has created a great reputation for the brand and its products. The brand's best form of advertising is the many people that wear their Northface jackets everyday in winter! I feel that Northface will continue to be just as popular, if not more so, in the years to come.

Advertisement

This Tide-to-Go ad is my favorite ad for many reason. First and foremost because I can relate to it. I have often had many clumsy moments where I have accidentally spilled my coffee or soda on my shirt during an important event. Before discovering this ad and the Tide-to-go product I would spend several minutes in the bathroom trying to wash a clumsy stain off with water and paper towels. I know from first hand experience that stains can often make people insecure and self-conscious. This ad portrays this message very strongly by giving the stain personification. I feel that the personification, the loud talking stain, is the most enticing thing about the ad. It makes viewers feel as though there is a third person in the room competing for the same job as the interviewee with the stain. Portraying the stain as a form of competition or even as a road block to getting hired at this new job relates with many people. Often when one goes for a job interview they want everything to be perfect: perfect hair, clothes, teeth, make-up, etc. I have yet to meet a person who would has succeeded to get a job while lacking in these areas of appearance, but in my opinion most people would not like to get points immediately docked upon arrival for such a sloppy appearance as portrayed in the ad. This ad made me not only WANT to buy this product, but FORCED me to actually go out and do so. There are a few reasons for this. First and foremost the commercial was funny which immediately caught my interest. While laughing and taking it all in I realized that this ad was just like me. As it continued I realized it was advertising a product to immediately clean the mess "on-the-go" which is exactly what I needed when I was out and about whether I was at work, at school,in a meeting, out to dinner, etc. This creates an idea of "simplifying or making life easier" which is often a common goal among people. Again, I feel that this ad was effective for many people because it portrays a common situation that many people could find themselves in. Also because it portrays embarrassment, which most people try to avoid. Finally the ad shows the product "Tide-to-Go" which provides the quick simple solution to a common problem. This product is seen as an easy, affordable, helpful product to alwasy have on hand, because you never know when you are going to slip up!

Me and My Goals for the Semester

My name is Fiona Hamilton and I am a nineteen year old Sophomore. I am from Park Ridge, Illinois, a suburb of Chicago. I am a Mass Comm major and I am specializing in public relations. Last year as a Freshman I had a Cumulative 3.0 GPA for both first and second semester. Fall semester of this year I did ok ending with a Cumulative 2.9, but not as well as I would have liked. This semester would like to get at least a 3.0 but I am striving for even better grades. I am particularly excited for this semester because I have finally declared my major. I now get to take classes that I am interested in rather than the regular just required core curriculum classes. I can't wait to get to know more about Public Relations and Advertising. I also took Spanish last semester and did extremely well. As a result I decided to take the next level this semester. I have grown to develop an unexpected love for Spanish and I am now planning to declare it as my minor. I am also looking into and planing on studying abroad in Spain this summer. I am really hoping that everything goes as planned because not only will it be an amazingly cultural experience, but it will provide me with credits for my minor. I hope that this new year and semester brings me new experiences and great knowledge in my major. I can't wait to begin to learn more about the career options that will hopefully shape my future.