When I looked around my room the first brand name products I noticed were my two pairs of uggs. Five things that instantly come to mind is comfort, warmth, fashionable, color, and variety. They became very popular while i was in high school. I noticed them through commercials and through other girls in my school. It wasn't very long before everyone owned uggs. There is nothing under Uggs on Brandtag.net which really surprised me because they are really popular. There was only something about Nordstroms.
I just remembered that we were supposed to choose another product if ours wasn't on brandtags.net. So after a second glance around my room I noticed my most used clothing product, my Northface jacket. My pink Northface was something that went into a lot of consideration before purchasing. I think that it is safe to say that Northface brand jackets are one of, if not, the most popular brand of winter jackets on the market today. They are somewhat pricey compared to other jackets so it took a lot of consideration on my mom's part to buy it for me. She was worried about the possibilities of it being stolen or lost like my previous jacket. Five things that come to mind when I think of the Northface brand is quality, style, comfort, warmth, and expensive. My existing perception about this brand was shaped by a multitude of things. In high school, I didn't have a Northface, but the majority of my school did. It was with out a doubt the most popular brand of jacket seen on campus. Then when I came to college I got a Northface. Majority of my friends had one here at Southern as well. My overall perception of the brand was cute, comfortable, and popular.
When I went to brandtags.net I found the top ten things that other people thought when they thought of the Northface were: Adventure, expensive, fleece, jacket, mountain, outdoors, overpriced, quality, rugged, and warm. I had many views on the Northface brand similar to those on brandtags.net. such as overpriced/expensive, quality,and warmth. I feel that overall many views on the Northface brand are similar. This has created a great reputation for the brand and its products. The brand's best form of advertising is the many people that wear their Northface jackets everyday in winter! I feel that Northface will continue to be just as popular, if not more so, in the years to come.
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