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Thursday, February 19, 2009
Monday, February 16, 2009
RAW exhibits!
My group and I had a successful experience with the RAW experiment. We had one of our group members,John, act like he was drunk and walk throughout campus. He was equipped with "last night's" bar stamp and marker graffitied over his body. He was meant to look as tough he was written on the night before and was still drunk. Along with the marker and drunk look, he was equipped with an alcohol bottle, (actually filled with water) which looked like he was still continuing to use and get drunk off off. We went to a couple locaions during passing periods to get a variety of people's reactions. First we had him passed out outside the student center. This caused many people to stop and stare, some even took pictures. Next we had him wal with the liquor bottle by the bride crossing to the towers. People all over were concerned, curious, and-taken-a back. One girl who was on the hone as he swerved back and forth, stated that "There is some really wasted guys falling all over." She was obviously concerned with what was going on enough to tell whomever she was speaking with on the phone. I feel that our experiment worked well because we caught people's attention and caused a scene. It also showed an example of how people can look when they are drunk and irresponsible.
The next group that I watched was the group who threw a mock tailgate. They chose to set up their experiment in front of Lawson. I feel that this was a good location because there is always traffic from nay buildings that come and go passing Lawson.
They all had shirts on with a different crude and intense saying on the back. For example one said "unexpected disease". This was a very effective form of RAW experiments because people were really interested. They also chose to have their group members playing beer pong as well as doing beer bongs,which was definitely causing a scene. I saw people from all over stop to watch there experiment. I feel that the fact that this was in the middle of campus was a very successful tool to obtain spectators.
The next exhibit that I saw was a group all-sporting RAW t-shirts. They ran around campus in their shirts and handed out flyer's to students in very aggressive way. I feel that this was a good tool because they didn't give the students a chance to say "no". The forceful nature of the approach was effective because it made people curious as to what could be so important that these random students would be causing a scene. I feel as though more people took/read the flyers because of this.
The next group that I watched was the group who threw a mock tailgate. They chose to set up their experiment in front of Lawson. I feel that this was a good location because there is always traffic from nay buildings that come and go passing Lawson.
They all had shirts on with a different crude and intense saying on the back. For example one said "unexpected disease". This was a very effective form of RAW experiments because people were really interested. They also chose to have their group members playing beer pong as well as doing beer bongs,which was definitely causing a scene. I saw people from all over stop to watch there experiment. I feel that the fact that this was in the middle of campus was a very successful tool to obtain spectators.
The next exhibit that I saw was a group all-sporting RAW t-shirts. They ran around campus in their shirts and handed out flyer's to students in very aggressive way. I feel that this was a good tool because they didn't give the students a chance to say "no". The forceful nature of the approach was effective because it made people curious as to what could be so important that these random students would be causing a scene. I feel as though more people took/read the flyers because of this.
Tuesday, February 3, 2009
Three Exam Questions
1. In what order does the communication Process occur?
A. Sender, Transmission device, Receiver, Decoding, Encoding
B. Sender, Encoding, Transmission device, Decoding, Receiver
C. Sender, Decoding, Receiver, Encoding, Transmission Device
D. Sender, Receiver, Transmission Device, Encoding, Decoding
E. Sender, Decoding, Encoding, Transmission Device, Receiver
2. The Development of a new brand in the same product category is known as a (an)what _______?
A. Co-Branding
B. Ingredient Branding
C. Cooperative Branding
D. Flanker Brand
E. Consumer Perspective
3. The two approaches to Global IMC, also known as GIMC, are Standardization and ____________.
A. Globalization
B. Branding
C. Adaptation
D. Promotion
E. Semantic
A. Sender, Transmission device, Receiver, Decoding, Encoding
B. Sender, Encoding, Transmission device, Decoding, Receiver
C. Sender, Decoding, Receiver, Encoding, Transmission Device
D. Sender, Receiver, Transmission Device, Encoding, Decoding
E. Sender, Decoding, Encoding, Transmission Device, Receiver
2. The Development of a new brand in the same product category is known as a (an)what _______?
A. Co-Branding
B. Ingredient Branding
C. Cooperative Branding
D. Flanker Brand
E. Consumer Perspective
3. The two approaches to Global IMC, also known as GIMC, are Standardization and ____________.
A. Globalization
B. Branding
C. Adaptation
D. Promotion
E. Semantic
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