Three Exam Questions

1. In what order does the communication Process occur?
A. Sender, Transmission device, Receiver, Decoding, Encoding
B. Sender, Encoding, Transmission device, Decoding, Receiver
C. Sender, Decoding, Receiver, Encoding, Transmission Device
D. Sender, Receiver, Transmission Device, Encoding, Decoding
E. Sender, Decoding, Encoding, Transmission Device, Receiver


2. The Development of a new brand in the same product category is known as a (an)what _______?
A. Co-Branding
B. Ingredient Branding
C. Cooperative Branding
D. Flanker Brand
E. Consumer Perspective

3. The two approaches to Global IMC, also known as GIMC, are Standardization and ____________.
A. Globalization
B. Branding
C. Adaptation
D. Promotion
E. Semantic