The Persuaders

I thought "The Persuaders" video was very informative about the Advertising Industry today.They showed many effective efforts to make SURE the Ad is seen by the consumers. They discuss how Americans find it comforting to be part of a brand "cult". They discuss SONG Airlines and the lifestyle they are selling. When you join/buy a brand then you belong to a group and feel a sort of acceptance. The brand "cults" such as Mac users buy and use Mac products for the Brand experience. It is also successful when companies establish lovemarks. Lovemarks are when brands create love without reason for their product. Back to SONG Airlines. They focus on understanding and accomplishing the needs and desires of their consumers. They realize that consumers want an affordable Airline, but also a classy one. They focus on the desires of the people, specifically the women, who ride SONG. I feel that all of these persuasion techniques are only going to improve the future of advertising.