Blogging for the first time as a College Grad

I felt it was time to start a serious blog. Havign graduated from college, people expect serious things from you. I wish to express myself, vent, learn and explore on this website. I know that I have not touched this page since my class when I was a Sophomore in college. I am ready to fully, personally, and emotionally experience a blog. Hopefully you like it....if you don't...well then sorry...life is to short to please anyone but yourslef or to be anything but happy.

Blog 9 Exam questions

Chapter 8
What event given by a company is categorized by the number of entries you can make are unlimited as well as your chance of winning is based on a probability factor?
A. Contest
B. Sweepstakes
C. Rewards
D. Problems

Video question
The concept that the more advertisements you make only leads your company to have to make more and more better ones is known as?
A. Crowded
B. Overload
C. Mess
D. Clutter

Chapter 9

What is Spiff money?
A. Fake money
B. money you earn
C. rewards given as contest prizes to salespeople
D. rewards given to consumers

Chapter 10

what is a rebate?
A. a cash refund on "soft goods"
B. a cash refund on any type of goods
C. a refund from the grocery store
D. a cash refund on "hard goods"

What is another name for "Specialty Advertising"?
A. Giveaways
B. Bargains
C. Trade
D. Marketing

The Persuaders

I thought "The Persuaders" video was very informative about the Advertising Industry today.They showed many effective efforts to make SURE the Ad is seen by the consumers. They discuss how Americans find it comforting to be part of a brand "cult". They discuss SONG Airlines and the lifestyle they are selling. When you join/buy a brand then you belong to a group and feel a sort of acceptance. The brand "cults" such as Mac users buy and use Mac products for the Brand experience. It is also successful when companies establish lovemarks. Lovemarks are when brands create love without reason for their product. Back to SONG Airlines. They focus on understanding and accomplishing the needs and desires of their consumers. They realize that consumers want an affordable Airline, but also a classy one. They focus on the desires of the people, specifically the women, who ride SONG. I feel that all of these persuasion techniques are only going to improve the future of advertising.

Four Questions for Exam

Chapter 3

What does the 'Gatekeeper' do in the Buyer Behavior process?
A. Individuals who authorize purchases
B. Individuals who make the Purchase
C. Individuals who control the flow of information to members
D. Individuals who actually use the good or service

Chapter 4

What are the sweeping guidelines concerning the essence of the company's marketing efforts?
A. Strategies
B. Tactics
C. Benefits
D. Objectives

Chapter 6

What is the term for a strategy designed to move the consumer from understanding the product's benefits to linking those benefits with personal values?
A. Visual Esperanto
B. Leverage point
C. Product Attributes
D. Consumer Benefits

Chapter 7

The three types of message strategies in Advertising design are: Cognitive, Conative, and__________?
A. Animation
B. Promotional
C. Authoritative
D. Affective

Our RAW Video!!!!!

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RAW exhibits!

My group and I had a successful experience with the RAW experiment. We had one of our group members,John, act like he was drunk and walk throughout campus. He was equipped with "last night's" bar stamp and marker graffitied over his body. He was meant to look as tough he was written on the night before and was still drunk. Along with the marker and drunk look, he was equipped with an alcohol bottle, (actually filled with water) which looked like he was still continuing to use and get drunk off off. We went to a couple locaions during passing periods to get a variety of people's reactions. First we had him passed out outside the student center. This caused many people to stop and stare, some even took pictures. Next we had him wal with the liquor bottle by the bride crossing to the towers. People all over were concerned, curious, and-taken-a back. One girl who was on the hone as he swerved back and forth, stated that "There is some really wasted guys falling all over." She was obviously concerned with what was going on enough to tell whomever she was speaking with on the phone. I feel that our experiment worked well because we caught people's attention and caused a scene. It also showed an example of how people can look when they are drunk and irresponsible.

The next group that I watched was the group who threw a mock tailgate. They chose to set up their experiment in front of Lawson. I feel that this was a good location because there is always traffic from nay buildings that come and go passing Lawson.
They all had shirts on with a different crude and intense saying on the back. For example one said "unexpected disease". This was a very effective form of RAW experiments because people were really interested. They also chose to have their group members playing beer pong as well as doing beer bongs,which was definitely causing a scene. I saw people from all over stop to watch there experiment. I feel that the fact that this was in the middle of campus was a very successful tool to obtain spectators.

The next exhibit that I saw was a group all-sporting RAW t-shirts. They ran around campus in their shirts and handed out flyer's to students in very aggressive way. I feel that this was a good tool because they didn't give the students a chance to say "no". The forceful nature of the approach was effective because it made people curious as to what could be so important that these random students would be causing a scene. I feel as though more people took/read the flyers because of this.

Three Exam Questions

1. In what order does the communication Process occur?
A. Sender, Transmission device, Receiver, Decoding, Encoding
B. Sender, Encoding, Transmission device, Decoding, Receiver
C. Sender, Decoding, Receiver, Encoding, Transmission Device
D. Sender, Receiver, Transmission Device, Encoding, Decoding
E. Sender, Decoding, Encoding, Transmission Device, Receiver


2. The Development of a new brand in the same product category is known as a (an)what _______?
A. Co-Branding
B. Ingredient Branding
C. Cooperative Branding
D. Flanker Brand
E. Consumer Perspective

3. The two approaches to Global IMC, also known as GIMC, are Standardization and ____________.
A. Globalization
B. Branding
C. Adaptation
D. Promotion
E. Semantic