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This Tide-to-Go ad is my favorite ad for many reason. First and foremost because I can relate to it. I have often had many clumsy moments where I have accidentally spilled my coffee or soda on my shirt during an important event. Before discovering this ad and the Tide-to-go product I would spend several minutes in the bathroom trying to wash a clumsy stain off with water and paper towels. I know from first hand experience that stains can often make people insecure and self-conscious. This ad portrays this message very strongly by giving the stain personification. I feel that the personification, the loud talking stain, is the most enticing thing about the ad. It makes viewers feel as though there is a third person in the room competing for the same job as the interviewee with the stain. Portraying the stain as a form of competition or even as a road block to getting hired at this new job relates with many people. Often when one goes for a job interview they want everything to be perfect: perfect hair, clothes, teeth, make-up, etc. I have yet to meet a person who would has succeeded to get a job while lacking in these areas of appearance, but in my opinion most people would not like to get points immediately docked upon arrival for such a sloppy appearance as portrayed in the ad. This ad made me not only WANT to buy this product, but FORCED me to actually go out and do so. There are a few reasons for this. First and foremost the commercial was funny which immediately caught my interest. While laughing and taking it all in I realized that this ad was just like me. As it continued I realized it was advertising a product to immediately clean the mess "on-the-go" which is exactly what I needed when I was out and about whether I was at work, at school,in a meeting, out to dinner, etc. This creates an idea of "simplifying or making life easier" which is often a common goal among people. Again, I feel that this ad was effective for many people because it portrays a common situation that many people could find themselves in. Also because it portrays embarrassment, which most people try to avoid. Finally the ad shows the product "Tide-to-Go" which provides the quick simple solution to a common problem. This product is seen as an easy, affordable, helpful product to alwasy have on hand, because you never know when you are going to slip up!