Blog 9 Exam questions

Chapter 8
What event given by a company is categorized by the number of entries you can make are unlimited as well as your chance of winning is based on a probability factor?
A. Contest
B. Sweepstakes
C. Rewards
D. Problems

Video question
The concept that the more advertisements you make only leads your company to have to make more and more better ones is known as?
A. Crowded
B. Overload
C. Mess
D. Clutter

Chapter 9

What is Spiff money?
A. Fake money
B. money you earn
C. rewards given as contest prizes to salespeople
D. rewards given to consumers

Chapter 10

what is a rebate?
A. a cash refund on "soft goods"
B. a cash refund on any type of goods
C. a refund from the grocery store
D. a cash refund on "hard goods"

What is another name for "Specialty Advertising"?
A. Giveaways
B. Bargains
C. Trade
D. Marketing

The Persuaders

I thought "The Persuaders" video was very informative about the Advertising Industry today.They showed many effective efforts to make SURE the Ad is seen by the consumers. They discuss how Americans find it comforting to be part of a brand "cult". They discuss SONG Airlines and the lifestyle they are selling. When you join/buy a brand then you belong to a group and feel a sort of acceptance. The brand "cults" such as Mac users buy and use Mac products for the Brand experience. It is also successful when companies establish lovemarks. Lovemarks are when brands create love without reason for their product. Back to SONG Airlines. They focus on understanding and accomplishing the needs and desires of their consumers. They realize that consumers want an affordable Airline, but also a classy one. They focus on the desires of the people, specifically the women, who ride SONG. I feel that all of these persuasion techniques are only going to improve the future of advertising.

Four Questions for Exam

Chapter 3

What does the 'Gatekeeper' do in the Buyer Behavior process?
A. Individuals who authorize purchases
B. Individuals who make the Purchase
C. Individuals who control the flow of information to members
D. Individuals who actually use the good or service

Chapter 4

What are the sweeping guidelines concerning the essence of the company's marketing efforts?
A. Strategies
B. Tactics
C. Benefits
D. Objectives

Chapter 6

What is the term for a strategy designed to move the consumer from understanding the product's benefits to linking those benefits with personal values?
A. Visual Esperanto
B. Leverage point
C. Product Attributes
D. Consumer Benefits

Chapter 7

The three types of message strategies in Advertising design are: Cognitive, Conative, and__________?
A. Animation
B. Promotional
C. Authoritative
D. Affective

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RAW exhibits!

My group and I had a successful experience with the RAW experiment. We had one of our group members,John, act like he was drunk and walk throughout campus. He was equipped with "last night's" bar stamp and marker graffitied over his body. He was meant to look as tough he was written on the night before and was still drunk. Along with the marker and drunk look, he was equipped with an alcohol bottle, (actually filled with water) which looked like he was still continuing to use and get drunk off off. We went to a couple locaions during passing periods to get a variety of people's reactions. First we had him passed out outside the student center. This caused many people to stop and stare, some even took pictures. Next we had him wal with the liquor bottle by the bride crossing to the towers. People all over were concerned, curious, and-taken-a back. One girl who was on the hone as he swerved back and forth, stated that "There is some really wasted guys falling all over." She was obviously concerned with what was going on enough to tell whomever she was speaking with on the phone. I feel that our experiment worked well because we caught people's attention and caused a scene. It also showed an example of how people can look when they are drunk and irresponsible.

The next group that I watched was the group who threw a mock tailgate. They chose to set up their experiment in front of Lawson. I feel that this was a good location because there is always traffic from nay buildings that come and go passing Lawson.
They all had shirts on with a different crude and intense saying on the back. For example one said "unexpected disease". This was a very effective form of RAW experiments because people were really interested. They also chose to have their group members playing beer pong as well as doing beer bongs,which was definitely causing a scene. I saw people from all over stop to watch there experiment. I feel that the fact that this was in the middle of campus was a very successful tool to obtain spectators.

The next exhibit that I saw was a group all-sporting RAW t-shirts. They ran around campus in their shirts and handed out flyer's to students in very aggressive way. I feel that this was a good tool because they didn't give the students a chance to say "no". The forceful nature of the approach was effective because it made people curious as to what could be so important that these random students would be causing a scene. I feel as though more people took/read the flyers because of this.

Three Exam Questions

1. In what order does the communication Process occur?
A. Sender, Transmission device, Receiver, Decoding, Encoding
B. Sender, Encoding, Transmission device, Decoding, Receiver
C. Sender, Decoding, Receiver, Encoding, Transmission Device
D. Sender, Receiver, Transmission Device, Encoding, Decoding
E. Sender, Decoding, Encoding, Transmission Device, Receiver


2. The Development of a new brand in the same product category is known as a (an)what _______?
A. Co-Branding
B. Ingredient Branding
C. Cooperative Branding
D. Flanker Brand
E. Consumer Perspective

3. The two approaches to Global IMC, also known as GIMC, are Standardization and ____________.
A. Globalization
B. Branding
C. Adaptation
D. Promotion
E. Semantic

Uggs & Northfaces

When I looked around my room the first brand name products I noticed were my two pairs of uggs. Five things that instantly come to mind is comfort, warmth, fashionable, color, and variety. They became very popular while i was in high school. I noticed them through commercials and through other girls in my school. It wasn't very long before everyone owned uggs. There is nothing under Uggs on Brandtag.net which really surprised me because they are really popular. There was only something about Nordstroms.

I just remembered that we were supposed to choose another product if ours wasn't on brandtags.net. So after a second glance around my room I noticed my most used clothing product, my Northface jacket. My pink Northface was something that went into a lot of consideration before purchasing. I think that it is safe to say that Northface brand jackets are one of, if not, the most popular brand of winter jackets on the market today. They are somewhat pricey compared to other jackets so it took a lot of consideration on my mom's part to buy it for me. She was worried about the possibilities of it being stolen or lost like my previous jacket. Five things that come to mind when I think of the Northface brand is quality, style, comfort, warmth, and expensive. My existing perception about this brand was shaped by a multitude of things. In high school, I didn't have a Northface, but the majority of my school did. It was with out a doubt the most popular brand of jacket seen on campus. Then when I came to college I got a Northface. Majority of my friends had one here at Southern as well. My overall perception of the brand was cute, comfortable, and popular.
When I went to brandtags.net I found the top ten things that other people thought when they thought of the Northface were: Adventure, expensive, fleece, jacket, mountain, outdoors, overpriced, quality, rugged, and warm. I had many views on the Northface brand similar to those on brandtags.net. such as overpriced/expensive, quality,and warmth. I feel that overall many views on the Northface brand are similar. This has created a great reputation for the brand and its products. The brand's best form of advertising is the many people that wear their Northface jackets everyday in winter! I feel that Northface will continue to be just as popular, if not more so, in the years to come.

Advertisement

This Tide-to-Go ad is my favorite ad for many reason. First and foremost because I can relate to it. I have often had many clumsy moments where I have accidentally spilled my coffee or soda on my shirt during an important event. Before discovering this ad and the Tide-to-go product I would spend several minutes in the bathroom trying to wash a clumsy stain off with water and paper towels. I know from first hand experience that stains can often make people insecure and self-conscious. This ad portrays this message very strongly by giving the stain personification. I feel that the personification, the loud talking stain, is the most enticing thing about the ad. It makes viewers feel as though there is a third person in the room competing for the same job as the interviewee with the stain. Portraying the stain as a form of competition or even as a road block to getting hired at this new job relates with many people. Often when one goes for a job interview they want everything to be perfect: perfect hair, clothes, teeth, make-up, etc. I have yet to meet a person who would has succeeded to get a job while lacking in these areas of appearance, but in my opinion most people would not like to get points immediately docked upon arrival for such a sloppy appearance as portrayed in the ad. This ad made me not only WANT to buy this product, but FORCED me to actually go out and do so. There are a few reasons for this. First and foremost the commercial was funny which immediately caught my interest. While laughing and taking it all in I realized that this ad was just like me. As it continued I realized it was advertising a product to immediately clean the mess "on-the-go" which is exactly what I needed when I was out and about whether I was at work, at school,in a meeting, out to dinner, etc. This creates an idea of "simplifying or making life easier" which is often a common goal among people. Again, I feel that this ad was effective for many people because it portrays a common situation that many people could find themselves in. Also because it portrays embarrassment, which most people try to avoid. Finally the ad shows the product "Tide-to-Go" which provides the quick simple solution to a common problem. This product is seen as an easy, affordable, helpful product to alwasy have on hand, because you never know when you are going to slip up!

Me and My Goals for the Semester

My name is Fiona Hamilton and I am a nineteen year old Sophomore. I am from Park Ridge, Illinois, a suburb of Chicago. I am a Mass Comm major and I am specializing in public relations. Last year as a Freshman I had a Cumulative 3.0 GPA for both first and second semester. Fall semester of this year I did ok ending with a Cumulative 2.9, but not as well as I would have liked. This semester would like to get at least a 3.0 but I am striving for even better grades. I am particularly excited for this semester because I have finally declared my major. I now get to take classes that I am interested in rather than the regular just required core curriculum classes. I can't wait to get to know more about Public Relations and Advertising. I also took Spanish last semester and did extremely well. As a result I decided to take the next level this semester. I have grown to develop an unexpected love for Spanish and I am now planning to declare it as my minor. I am also looking into and planing on studying abroad in Spain this summer. I am really hoping that everything goes as planned because not only will it be an amazingly cultural experience, but it will provide me with credits for my minor. I hope that this new year and semester brings me new experiences and great knowledge in my major. I can't wait to begin to learn more about the career options that will hopefully shape my future.